Electronic commerce (ecommerce) is a type of business model that enables a firm or individual to conduct business,it may be buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, the internet. eCommerce has allowed firms to establish a market presence, or to enhance an existing market position, by providing a cheaper and more efficient distribution chain for their products or services. eCommerce operates in all four major market segments: business to business, business to consumer, consumer to consumer and consumer to business.
OM Infotech provides six key factors that can make an e-commerce business successful
- Easy-to-use Navigation - We design comprehensive menus to find product information, fast and easy checkout process that accepts all payment methods, lesser clicks and customer support.
- Integration - We build website integrated with back-end enterprise systems, including CRM, billing and order fulfillment, to provide a seamless e-commerce experience.
- Personalization - This involves anticipating a customer’s needs and automatically serving up information and products according to needs. We do this by using cookies and IP tracking, which can show the visitor’s geographic region. We build retail e-commerce sites that can link multiple products. We use data to provide complementary product options to businesses so that we can entice customers to buy more.
- Mobile access - "Smartphone shoppers have changed the face of retail". We build websites that can be accessible with any smartphone or other devices.
- Updates – We at OM Infotech provide full support to keep your e-commerce sites up to date on customer sentiment as well as product information and content. Old product information and articles on yesterday’s trends can make a site look abandoned.
- Around-the-clock availability
- Speed of access
- Wider selection of goods and services
- Accessible from any device
- Intuitive Interfaces
- Order Management
- User/Customer Management
- Product Management
- Social Marketing
- Shipping/ Freight
- International reach